
Section I
Use of English
Directions:
Read the following text. Choose the best word ( s ) for each numbered blank and
mark A, B , C or D on the ANSWER SHEET. ( 10 points )
Here's a common scenario that any number of entrepreneurs face today:
you're the CEO of a small business, and though you're making a nice
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you need to find a way to take it to the next level. What you need to do is
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growth by establishing a growth team. A growth team is made up of members
from different departments within your company, and it harnesses the power of
collaboration to focus
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on finding ways to grow.
Let's look at a real-world
.
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Prior to forming a growth team, the
software company BitTorrent had 50 employees working in the
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departments of engineering , marketing and product development. This brought
them good results until 2012, when their growth plateaued. The
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was that
too many customers were using the basic , free version of their product. And
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improvements to the premium, paid version, few people were making the
upgrade.
Things changed,
,
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when an innovative project-marketing manager
came aboard,
a
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growth team and sparked the kind of
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perspective
they needed. By looking at engineering issues from a marketing point of view, it
became clear that the
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of upgrades wasn't due to a quality issue. Most
customers were simply unaware of the premium version and what it offered.
Armed with this
12 , the marketing and engineering teams joined forces
to raise awareness by prominently
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the premium version to users of the free
version.
14 , upgrades skyrocketed, and revenue increased by 92 percent.
But in order for your growth team to succeed, it needs to have a strong
leader. It needs someone who can
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the interdisciplinary team and keep
them on course for improvement. This leader will
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the target area, set
clear goals and establish a time frame for the
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of these goals.
The growth leader is also
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for keeping the team focused on moving
forward and steering them clear of distractions.
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attractive new ideas can
be distracting, the team leader must recognize when these ideas don't
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the
current goal and need to be put on the back burner.
2023年全国硕士研究生入学统一考试英语(二)试题
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1. A. purchase
B. profit
C. connection
D.
2. A. define
B. predict
c. prioritize
D.
3. A. exclusively
B. temporarily
C. potentially
D.
4. A. experiment
B. proposal
C. debate
D.
5. A. identical
B. marginal
C. provisional
D.
6. A. rumor
B. secret
c. myth
D.
7. A. despite
B. unlike
C. through
D.
8. A. moreover
B. however
C. therefore
D.
9. A. inspected
B. created
C. expanded
D.
10. A. cultural
B. objective
c. fresh
D.
11. A. end
B. burden
C. lack
D.
12. A. policy
B. suggestion
C. purpose
D.
13. A. contributing
B. allocating
C. promoting
D.
14. A. As a result
B. At any rate
C. By the way
D.
15. A. unite
B. finance
C. follow
D.
16. A. share
B. identify
C. divide
D.
17. A. announcement B. assessment
C. adjustment
D.
18. A. famous
B. responsible
C. available
D.
19. A. Before
B. Once
C. While
D.
20. A. serve
B. limit
C. summarize
D.
Section Il
Reading Comprehension
Part A
Directions:
bet
appreciate
initially
example
traditional
problem
besides
agam
reformed
personal
decrease
insight
transferring
In a sense
choose
broaden
accomplishment
respectable
Unless
alter
Read the following four texts. Answer the questions after each text by choosing
A, B , C or D. Mark your answers on the ANSWER SHEET. ( 40 points)
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Text 1
In the quest for the perfect lawn , homeowners across the country are taking a
shortcut-and it is the environment that is paying the price. About eight million
square metres of plastic grass is sold each year but opposition has now spread to
the highest gardening circles. The Chelsea Flower Show has banned fake grass
from this year's event, declaring it to be not part of its ethos. The Royal
Horticultural Society ( RHS) , which runs the annual show in west London, says
it has introduced the ban because of the damage plastic grass does to the
environment and biodiversity.
Ed Home, of the RHS , said: "We launched our sustainability strategy last
year and fake grass is just not in line with our ethos and views on plastic. We
recommend using real grass because of its environmental benefits, which include
supporting wildlife, alleviating flooding and cooling the environment. "
The RHS's decision comes as campaigners try to raise awareness of the
problems fake grass causes. A Twitter account, which claims to "cut through the
greenwash" of artificial grass, already has more than 20,000 followers. It is
trying to encourage people to sign two petitions , one calling for a b<1,)1 on the sale
of plastic grass and another calling for an " ecological damage " tax on such
lawns. They have gathered 7,276 and 11,282 signatures.
However, supporters of fake grass point out that there is also an
environmental impact with natural lawns, which need mowing and therefore
usually consume electricity or petrol. The industry also points out that real grass
requires considerable amounts of water, weed killer or other treatments and that
people who lay fake grass tend to use their garden more. The industry also claims
that people who lay fake grass spend an average of £500 on trees or shrubs for
their garden, which provides habitat for insects.
In response to another petition last year about banning fake lawns, which
gathered 30 , 000 signatures , the government responded that it has " no plans to
ban the use of artificial grass. "
It added: "We prefer to help people and organizations make the right choice
rather than legislating on such matters. However, the use of artificial grass must
comply with the legal and policy safeguards in place to protect biodiversity and
ensure sustainable drainage, while measures such as the strengthened biodiversity
duty should serve to encourage public authorities to consider sustainable
alternatives. "
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21. The RHS thinks that plastic grass ---
A. is harmful to the environment
B. is a hot topic in gardening circles
C. is overpraised in the annual show
D. is ruining the view of west London
22. The petitions mentioned in Paragraph 3 reveal the campaigners'
---
A. disappointment with the · RHS
B. resistance to fake grass use
C. anger over the proposed tax
D. concern about real grass supply
23. In Paragi;aph 4 , supporters of fake grass point out ___
A. the necessity to lower the costs of fake grass
B. the disadvantages of growing real grass
C. the way to take care of artificial lawns
D. the challenges of insect habitat protection
24. What would the government do with regard to artificial grass?
A. Urge legislation to restrict its use.
B. Take measures to guarantee its quality.
C. Remind its users to obey existing rules.
D. Replace it with sustainable alternatives.
25. It can be learned from the text that fake grass ---
A. is being improved continuously
B. has seen a market share decline
C. is becoming increasingly affordable
D. has been a controversial product
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Text 2
It's easy to dismiss as absurd the federal government's ideas for plugging the
chronic funding gap of our national parks. Can anyone really think it's a good
idea to allow Amazon deliveries to your tent in Yosemite or food trucks to line up
under the redwood trees at Sequoia National Park?
But the government is right about one thing: U.S. national parks are in crisis.
Collectively, they have a maintenance backlog of more than $ 12 billion. Roads,
trails, restrooms, visitor centers and other infrastructure are crumbling.
But privatizing and commercializing the campgrounds would not be a cure
aH. Camp grounds are a tiny portion of the overall infrastructure backlog, and
businesses in the parks hand over, on average, only about 5 % of their revenues
to the National Park Service.
Moreover, increased privatization would certainly undercut one of the major
reasons why 300 million visitors come to the parks each year: to enjoy nature and
get a break from the commercial drumbeat that overwhelms daily life.
The real problem is that the parks have been chronically starved of funding.
We conducted a comprehensive survey examining how U.S. residents view their
national parks, and we found that Americans place a very high value on them
whether or not they actually visit them. The peer-reviewed economic survey of
700 U.S. taxpayers, conducted by mail and internet, also found that people
would be wining to pay a significant amount of money to make sure the parks
and their programs are kept intact. Some 81 % of respondents said they would
be willing to pay additional taxes for the next 10 years to avoid any cuts to the
national parks.
The national parks provide great value to U.S. residents both as places to
escape
as symbols of nature. On top of this, they produce value from their
programs, their positive impact on the climate through
carbon sequestration, their contribution to our cultural and artistic life, and of
course through tourism. The parks also help keep America's past alive, working
with thousands of local jurisdictions around the country to protect historical
sites-including Ellis Island and Gettysburg-and to bring the stories of these
places to life.
The parks do all this on a shoestring. Congress allocates only $ 3 billion a
year to the national park system-an amount that has been flat since 2001 ( in
inflation-adjusted dollars) with the exception of a onetirne boost in 2009 as part of
the Obama stimulus package. Meanwhile, the number of annual visitors has
increased by more than 50% since 1980, and now stands at 330 million visitors
per year.
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